![]() Most fashion lovers have no shortage of handbags in their collections. It’s important to not only support, amplify, and highlight these designers, but also share their talent,” she said. “There are a plethora of talented Black designer handbag brands that deserve more credit for their creativity and craftsmanship. A purchase goes a long way for Black-owned brands, and things won’t change until these designers are part of a global brand-to-know Rolodex, organically-to shop now, tomorrow, and perpetually, beyond a holiday or breaking point.Īh-Niyah Gold, the Olivia Pope of PR and champion of Black-owned fashion through her company, A Gold Consulting, spoke with Bazaar about the importance of shopping Black-owned brands. In this system, it is crucial to recognize the power held in a single wallet. And Black-owned brands don’t have the same safety net (social and capital) as big-dog designer empires. Stanford University’s 2017 study remains true: Black business owners have less access to capital than do their non-Black counterparts. That’s what will skyrocket Black-owned brands: loyalty and invariant support. And while we often hear about the biggest names in the game, it’s clear that several Black-owned emerging handbag brands are holding their own: dominating social media, appearing in campaigns, and being touted on commutes and beyond by loyal fans. ![]() Whether we’re uncovering a slouchy new boot from Loewe or Aisling Camp’s Kapok Dress, we have to be on the quest for newness. As professional shoppers-I’ve dedicated this name to market writers everywhere, okay?-we’re constantly on the hunt for the most splendid discoveries.
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